Review: Finding People Quickly

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Here are some top tips for finding customers quickly based on the provided slide deck:
Utilise Local Newspapers and Newsletters:

• ​People from the local area often avidly read their local paper or newsletters. Advertising or getting featured in these can attract local customers.

Leverage Social Media Search:

• Use Twitter (X) and Instagram (as examples) to search for key hashtags and geographical locations simultaneously. This helps in finding people talking about relevant topics in your area.
• For other social media channels, look for similar features or tools that allow location-based searches.

Target Related Product Buyers:

• Identify and target people who buy products complementary to yours. For example, if you sell honey, look for people interested in products that go well with honey.
• Collaborate with businesses selling complementary products to cross-promote and reach new customers.

Join and Engage in Relevant Groups:

• Participate in reading groups, music fan clubs, or any group relevant to your product. This can be both online and offline.
• Engage with followers of similar brands or products to attract a similar customer base.

Influencer and Network Marketing:

• Find and follow influencers in your industry. Engage with their content and followers to attract attention to your product.
• Attend networking events and groups to build relationships and promote your business.

Ask for Help Directly:

• Sometimes, simply asking for help or recommendations on platforms like Twitter can yield results. For example, if you need a social media manager, asking directly might lead to quick hires and new connections.

Utilise Conference Hashtags:

• Even if you don't attend a conference, you can use the event's hashtag on social media to engage with attendees and participate in the conversation.

Optimise Google Searches:

• Perform an incognito search of your business or yourself to understand how others see you online. This can help in improving your online presence.

Free Advertising Strategies:

• Start with personal profiles and live videos to promote your business.
• Create a Facebook business page and build an audience. Aim for 1000 raving fans.
• Be creative with your content to keep the audience engaged.

Test Methods Before Investing:

• Test different advertising methods, such as boosted posts versus targeted ads, to see what works best before heavily investing.

Specific Targeting:

• Ensure your marketing efforts are directed at a specific audience with specific products or promotions to maximise effectiveness.
• These strategies, drawn from your slide deck, offer a blend of traditional and digital methods to find customers quickly. By implementing these tips, you can effectively increase your customer base in a short time.

Disclaimer: Bizezi Ltd, in providing this information, cannot guarantee the success of marketing campaigns. The information provided, correctly implemented, will actively support the delivery of marketing strategies using multiple channels to locate customers for business development.

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