Review: SWOT

SWOT Images

Purpose of SWOT Analysis
A SWOT analysis helps a business understand its Strengths, Weaknesses, Opportunities, and Threats. It is a strategic planning tool used to make better decisions by clearly identifying internal factors (strengths and weaknesses) and external influences (opportunities and threats).
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SWOT Breakdown with Brief Examples

• Strengths
  These are the positive internal aspects of your business that give you an advantage.
  Example: "We have a loyal customer base and strong brand reputation in our local market."
• Weaknesses
  These are internal limitations or challenges that might hinder your success.
  Example: "Our business depends too heavily on one supplier, which makes us vulnerable to disruptions."
• Opportunities
  These are external trends, gaps, or changes that your business could benefit from.
  Example: "There is growing demand for eco-friendly and sustainable products, which we could tap into."
• Threats
  These are external risks or barriers that could negatively affect your business.
  Example: "New competitors are entering the market with lower prices and aggressive marketing."​

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Summary: The Value of SWOT and BMC (Refer to BMC Notes on Day-2) 
Together, SWOT and the Business Model Canvas offer a powerful one-two punch for business planning:

• SWOT Analysis gives you insight into where your business stands now—internally (strengths and weaknesses) and in its environment (opportunities and threats). It helps guide your strategic focus.
• The Business Model Canvas helps you design and refine how your business operates, ensuring each part of your business model is clear, aligned, and customer-focused.

Used together, they enable you to assess your current position, spot growth opportunities, and build a strong, structured plan to move your business forward.
 
Disclaimer: Bizezi Ltd, in providing this information, cannot guarantee the success of a business concept, idea that is validated during the Ideation / Validation process. The information provided, correctly implemented, will actively support the development and potential growth of the business.

Documents for your review
​​​Click Here to see the SWOT Workbook
Click here for top tips on SWOT.
For additional support please email: [email protected]

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