Review: Business Model Canvas

BMC Images

​Purpose of the BMC
The Business Model Canvas is a visual planning tool that helps you design, test, and communicate your business model. It breaks down how a business creates, delivers, and captures value across nine interconnected building blocks.

BMC Sections with Brief Examples

1. Customer Segments
   Who you serve.
   Example: "Small business owners needing start-up guidance."
2. Value Propositions
   What makes your offering valuable.
   Example: "An AI-powered business planning app that simplifies startup planning."
3. Channels
   How you reach and deliver value to customers.
   Example: "Via our website, online ads, and in-person workshops."
4. Customer Relationships
   The type of relationship you build with customers.
   Example: "Personal onboarding and ongoing email support."
5. Revenue Streams
   How the business earns income.
   Example: "Monthly app subscriptions and paid training courses."
6. Key Resources
   Critical assets to make your model work.
   Example: "The Bizezi app platform, trainers, and brand content."
7. Key Activities
   Essential things the business must do.
   Example: "Deliver training, update the app, and run marketing campaigns."
8. Key Partnerships
   External support that helps your model succeed.
   Example: "Collaborations with councils and Māori economic agencies."
9. Cost Structure
   The main costs to operate your model.
   Example: "App development, staff wages, and marketing expenses."

Summary: The Value of SWOT (See SWOT Notes) and BMC
Together, SWOT and the Business Model Canvas offer a powerful one-two punch for business planning:

• SWOT Analysis gives you insight into where your business stands now—internally (strengths and weaknesses) and in its environment (opportunities and threats). It helps guide your strategic focus.
• The Business Model Canvas helps you design and refine how your business operates, ensuring each part of your business model is clear, aligned, and customer-focused.

Used together, they enable you to assess your current position, spot growth opportunities, and build a strong, structured plan to move your business forward.
 
Disclaimer: Bizezi Ltd, in providing this information, cannot guarantee the success of a business concept/ idea that is validated during the Ideation/Validation process. The SWOT Analysis and BMC information provided, correctly implemented, will actively support the development and potential growth of the business.

Documents for your review
​​​Click Here to see the Business Model Canvas Workbook
Click here for top tips on the Business Model Canvas.
For additional support please email: [email protected]

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